Master social media.
Keep your sanity.

Ideas, strategies, and skills that give you freedom, create impact, and help you build something real.

Why Your Reels Get Views But No Real Engagement (And How to Fix It)

Your latest reel? 10K views. Nice. Then you checked the comments. Three fire emojis and a bot asking you to “check DMs.” Meanwhile, your competitor's 2K-view video has 200 genuine comments and drove actual sales.

Read full article →

Latest Posts

skillsstrategy

Most Brands Fail on Mastodon—Here's Who Actually Wins

Mastodon. Another platform, another debate, another wave of FOMO. But here's the truth nobody's sharing: Mastodon isn't the next big thing for most brands—and that's exactly the point.

strategytrends

LinkedIn's Algorithm Finally Rewards Real Conversations (Not Empty Likes)

You've been doing LinkedIn wrong, and it's not your fault. For years, the playbook was simple: post motivational quotes, chase likes, rack up connections like Pokémon cards. But LinkedIn's algorithm fundamentally changed what it rewards—and if you're still playing the old game, you're shouting into the void.

trendsstrategy

Instagram's Multimodal AI Is Here—And It's Changing Everything

Your Reels are tanking, and you have no idea why. Same hooks, same trending audio, same hashtags—but crickets. Here's what changed: Instagram's new multimodal AI doesn't just scan your caption or hashtags anymore. It watches your Reels like a human—analyzing visuals, audio, on-screen text, captions, and even comment context simultaneously.

impactstrategy

Master social media.Keep your sanity.

Why Your Reels Get Views But No Real Engagement (And How to Fix It)

Latest Posts

Most Brands Fail on Mastodon—Here's Who Actually Wins

LinkedIn's Algorithm Finally Rewards Real Conversations (Not Empty Likes)

Instagram's Multimodal AI Is Here—And It's Changing Everything

Why Your Reels Get Views But No Real Engagement (And How to Fix It)

Master social media.
Keep your sanity.