Your latest reel? 10K views. Nice. Then you checked the comments. Three fire emojis and a bot asking you to “check DMs.” Meanwhile, your competitor's 2K-view video has 200 genuine comments and drove actual sales.
Platforms aren't just counting likes anymore. They're analyzing how people actually engage. The algorithm's asking: Are people connecting? Or just scrolling on autopilot?
What matters now:
Comment depth. “Love this!” < “This exact strategy helped me land three clients.”
Saves. When someone bookmarks your content, algorithms notice. That's lasting value.
Shares. Someone's putting their name on your content. That's different from a passive like.
Watch completion. A 15-second tip people finish beats a 60-second video where everyone bounces at 10 seconds.
Stop celebrating vanity metrics.
One thread with 10 back-and-forth replies beats 50 emoji reactions. People bookmarking your tutorials matters more than passive scrolling. Shares are reputation stakes—platforms know the difference.
Replace “What do you think?” with specific questions.
“Which of these three strategies would work for your industry?”
Give people something concrete to respond to.
Templates. Step-by-step processes. Resource lists. Anything people want to reference later.
Vulnerability drives engagement. Share what didn't work and why. People relate and comment with their own struggles.
Relatable problem. Your solution. Proof it works. This structure naturally sparks conversation.
Match their energy. Don't just say “Thanks!” Acknowledge their point and add value.
Track these:
Your analytics should show connection, not just consumption.
Quality engagement isn't about going viral. Educational tutorials spark questions. Behind-the-scenes builds relationships. Controversial (but respectful) takes start debates. Stop chasing trending audio. Start solving real problems.
Views stroke your ego. Engagement builds your business. Start with one genuinely helpful piece of content this week. Ask a specific question. Share a real struggle. Create something worth saving.
Stop chasing views. Start building communities. 🚀
Plan content that builds real connections, not just vanity metrics.