zappzy AI Assistant: How to use your sidekick for better posts

Video or step-by-step guide with screenshots. Your choice. Choose what fits you best.

Step-by-step guide

The zappzy AI Assistant takes the guesswork out of content creation—so you can stop staring at blank screens and start creating posts that actually connect with your audience.

Once you're logged in to zappzy, you'll see an orange CREATE POST button in the left menu. Click on it.

The Your post overview will appear on your main screen.

Note: We're focusing on AI here, not the complete post creation. For step-by-step guidance on creating a post, see the Create a post articles.

The AI Assistant is always accessible right where you need it—inside the post editor. This keeps your workflow smooth and puts your sidekick exactly where it makes sense: when you're creating or editing a post.

Click the AI icon at the bottom of the post window where you're writing your content.

The AI Assistant pop-up opens—now you're ready to put zappzy to work.

In the top field “Tell AI what to write about”, you can tell the AI Assistant what kind of post you need—and it'll create suggestions based on your input.

How to write a great prompt

The AI Assistant is already trained for social media—you don't need to explain that part. But to get the best results, you need to be specific about two things:

1. Which platform you're creating for

Different platforms have different vibes and formats. Instagram thrives on visuals and short, punchy captions. LinkedIn needs a more professional tone with longer-form content. Facebook sits somewhere in between. Tell the AI which platform you're targeting so it can tailor the output accordingly.

2. What your post should be about

This is where details matter. The more context you provide, the sharper and more relevant the output will be. Think about:

Your main topic or message—what's the core idea?
Your target audience—who are you talking to?
The goal of the post—are you announcing something? Educating? Entertaining? Driving action?
Key details or angles—any specific points you want to include?

Examples: Bad vs. Great Prompts

Bad Prompt:
“Post about coffee”

Why it's bad: Too vague. The AI doesn't know which platform, what angle, or who you're talking to. You'll get generic output that needs heavy editing.

Great Prompt:
“Instagram post about the benefits of cold brew coffee for busy professionals who need sustained energy throughout the morning. Focus on health benefits and convenience.”

Why it's great: The platform is clear (Instagram), the topic is specific (cold brew coffee), the audience is defined (busy professionals), and the angle is focused (health + convenience). The AI has everything it needs to create sharp, relevant content.

Bad Prompt:
“LinkedIn post”

Why it's bad: Zero context. The AI has no idea what you want to talk about or why.

Great Prompt:
“LinkedIn post for a custom woodworking company that just completed a high-end kitchen renovation using sustainable oak. Target architects, interior designers, and homeowners planning renovations. Highlight our craftsmanship, the beauty of natural materials, and our commitment to sustainable sourcing. Include a call to action to book a consultation.”

Why it's great: The platform is clear (LinkedIn), the context is specific (completed kitchen project with sustainable oak), the audience is defined (architects, designers, homeowners), and the key selling points are listed (craftsmanship, natural materials, sustainability). Plus, there's a clear goal (book consultation). The AI has everything it needs to create content that feels authentic, emotionally charged, and action-ready.

Tip: Think of the AI Assistant as a super-smart teammate who needs a clear brief. The better your brief, the better the output. Give it the details it needs, and you'll get posts that feel authentic, emotionally charged, and action-ready.

Now head to the second field where you can set the tone. By default, it's set to Neutral.

But you can adjust the tone to match your brand's vibe. Choose from Neutral, Friendly, Formal, Edgy, or Engaging—whatever fits your style best.

What each tone means:

Neutral – Balanced and straightforward. Works for most situations when you want to keep it clean and professional without being too formal.
Friendly – Warm and conversational. Perfect when you want to connect with your audience on a personal level—great for community posts or customer engagement.
Formal – Polished and professional. Ideal for corporate announcements, B2B content, or when you need to sound authoritative and credible.
Edgy – Bold and attention-grabbing. Use this when you want to stand out, challenge the norm, or add some personality that cuts through the noise.
Engaging – Energetic and action-driven. Best for posts that need to spark interaction, drive clicks, or get your audience to take action.

Pick the tone that matches your brand's vibe and the goal of your post.

In our example, we'll use the LinkedIn prompt in the “Tell AI what to write about” field and select “Neutral” as the tone. Then click GENERATE.

The AI Assistant starts to generate your post.

The result is displayed in the same pop-up. You'll see the complete draft, ready for review.

If the draft looks good, click INSERT to add the AI-generated text to your post. From there, you can refine it to make it perfect.

Important: The AI Assistant isn't perfect—always review the generated text and adjust it to fit your brand. Swap out or remove emojis if they don't match your style, and pay attention to any placeholders where you need to add information manually.

Once you're done with your edits, you're ready to schedule your post for publishing.

If the result doesn't meet your needs, click RETRY, and the AI Assistant will generate a new version. If the new version works for you, proceed as described above.

You also can access additional functions directly from the pop-up:

REPHRASE—Rewrites the content with different wording while keeping the same meaning. Use this when the message is right, but the phrasing feels off.
EXPAND—Adds more detail and context to make the post longer and more comprehensive. Perfect when you need to flesh out an idea or provide more background.
SHORTEN—Cuts down the text to make it more concise and punchy. Great when your post feels too long or when you need to fit character limits.
SIMPLIFY—Makes the language clearer and easier to understand. Use this when the content feels too complex or uses jargon your audience might not get.
MORE FRIENDLY—Adjusts the tone to be warmer and more conversational. Perfect for community engagement or when you want to connect on a personal level.
MORE FORMAL—Makes the content more polished and professional. Ideal for corporate announcements or B2B content where you need to sound authoritative.
MORE EDGY—Adds bold, attention-grabbing language that stands out. Use this when you want to challenge the norm or inject personality that cuts through the noise.
MORE ENGAGING—Makes the content more energetic and action-driven. Best for posts that need to spark interaction or get your audience to take action.

Each option refines your content instantly.

If you've already inserted the text into your post window, you can still use these editing functions. To access them, simply click the AI icon again after adding the content to your post.

You'll find all the editing functions mentioned above, plus two additional options:

“Fix Spelling & Grammar”—Checks your text for spelling mistakes and grammatical errors, then corrects them automatically. This ensures your post is polished and professional before it goes live.
“Generate New”—If the post still doesn't work for you, click this to start fresh. The AI Assistant will create an entirely new version based on your original prompt.

You now know how the zappzy AI Assistant can help you—but remember:

The AI Assistant is only as effective as the information you provide. The more specific and detailed your prompt, the better the results. Think of it as a collaboration—you bring the vision and context, the AI brings the speed and structure.

Don't expect the AI to read your mind or deliver perfection on the first try. It's a powerful tool that helps you work faster and more efficiently, but it still needs your expertise and judgment to make the content truly great.

Give clear instructions, review the output carefully, and refine as needed. That's how you get content that's authentic, emotionally charged, and action-ready.